5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social advertising is a key part of a recruitment marketing strategy as it enables you to reach a far wider audience than just individuals actively searching for jobs (who comprise just a quarter of task hunters).


Once you've got the hang of turning your job descriptions into terrific social ads, the next step is determining how to get those ads in front of the ideal individuals - or targeting.


Targeting on task titles and market is, obviously, a very effective method to set up your marketing campaign, but some incredible candidates are still to be found outside those borders. Targeting is an essential element of Talent Attraction. Here are 5 ways to use targeting to expand your pool of quality candidates.


1. Use geofencing to reach more local skill


When Kentucky Fried Chicken required to quickly staff up a recently opened restaurant in the Netherlands, they set up a project that advertised within 5 kilometers of the new dining establishment and hired 75 people and a General Restaurant Manager in just 4 weeks.


Geofencing, or setting a radius around a location where your advertisements will run, can likewise be used for market events that are loaded with specialized prospects.


Facebook even offers the alternative for "people taking a trip in this place", useful for these types of events that expect a great deal of out-of-towners.


Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 - 80 km (In the US, radius minimum for employment advertisements is 15 miles).

LinkedIn: Radius around a pin, 200 - 1000 m.


2. Borrow an audience


If the candidates you're searching for impact any acquiring decisions in a company, the heavy lifting about how to reach them has currently been done by the vendors and suppliers offering to them.