Establishing Recruitment Ads on Facebook like A Pro

Facebook advertising is a crucial part of a recruitment marketing strategy because it helps get your business in front of a wide swimming pool of candidates. Especially quality candidates who aren't actively utilizing the standard job boards.


Social advertising is an effective tool for recruitment. However, because many marketing systems are tailored to eCommerce, creating a great recruitment campaign can be challenging. This post walks through factors to consider and suggestions when using Facebook ads for recruitment marketing.


Establish Facebook Business Manager and ad account


You'll require a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This great guide from Hootsuite strolls through how to set up Facebook Business Manager.


Business Manager enables you to include multiple individuals to the account to help run campaigns, however know that people will require an individual Facebook account to be able to be added.


To buy ad campaign, you'll also need a Facebook Ad Account, which you will be prompted to develop when setting up Facebook Business Manager.


You'll also require to validate your site domain with Facebook, which is required to determine and track campaigns.


Choosing a campaign type


To produce a marketing campaign, head to the "Ads Manager" section by means of the top left navigation of your Business Manager Dashboard.


When you click the green button to develop a campaign, you'll be offered a list of 11 kinds of campaign objectives. We have actually discovered that 3 of these goals are most beneficial for recruitment marketing: Brand Awareness, Traffic, and Conversion.


Brand Awareness


Just as individuals are more most likely to buy items from a brand they understand, people are more likely to get a job at a company they have actually become aware of.